Whether it is for a customer or self-promotion, posters are a fun way to do something interesting along with presenting the necessary message.
A poster design needs to convey information and at the same time be aesthetic to appeal to the tastes of the audience. But where do you start from and what do you think about? Read on to find out some useful tips from enhancing your next poster!
- Making it easy to read from a distance!
Posters expose the crowd to an event. The key information should be readable from a distance to draw people to the poster.
When it comes to poster design, create a hierarchy in the text by having three distinct layers mainly the headline, details, and fine print.
Headline demands interest and attention. Details comprise of the what, when, and where. The fine print is the one that’s self-explanatory yet important to note. Make it small and keep it out of the way!
- Boosting up the contrast!
You just have one glance to catch someone’s attention with a poster. A high contrast between elements can help you do that!
A monotone color palette with pale and dull gradients is a big no. It’s the right time to go bold with shades and font options.
Try something that might be too crazy. Experiment with it!
- Considering the size and location!
Where is your poster going to be located? What is the background color? All of this matters in several ways, including the size of the poster, the color palette, and the visual clutter around it.
Knowing where the poster will live can help you make better choices about how to create it to earn better appreciation for it.
- Using one huge visual!
Think tight while designing posters. How do you do that? Whether you select a text, illustration, or a picture, a dominant element is the key!
- Including call to action!
The ultimate aim of any poster is to introduce people to something new. It mostly involves inviting someone to something, such as a concert or any other event or movie. Therefore, a call to action is important.
Always remember to give the call to action feature a high-level of prominence in the design!
- Creating attention-grabbing typography!
Some of the unique posters are made with just type and color, no images or illustrations!
It’s not the time to use ten different fonts in one location. But do experiment with bolder, wider, and bigger typefaces.
Go crazy with beautiful typography!
- Having fun!
Designing posters can be a lot of fun. You can simply break the rules and go a little crazy with the design details. After all, the goal of a poster is to grab attention from a distance.
It’s the time to stretch your imagination to design something fresh and eye-catchy! It’s time to get creative!